Story

Who am I?

Originally from Sweden I moved to New Zealand in 2004 with my English wife Laura, and together we have a 2 year old son called Lucas

I have always been involved in design and media and started working as an assistant for Vince Reichardt, a top Swedish photographer and owner of an agency called V.O.L. This gave me the opportunity to work on big advertising campaigns such as 'Absolut Vodka', 'Coca Cola' and 'Volvo'.

Before shooting full time I was a pro skier on the Freestyle world cup tour for Sweden. These days if I’m not shooting, you’ll find me mountain biking or windsurfing.

I love all things creative – from art to architecture through to music and fashion. It’s a privilege to be able to make a living out of something I have so much passion for, in a place as beautiful as Wanaka & Queenstown, and something I will forever, be grateful of.